<strong>What Are the Most Effective Areas of Marketing?</strong>

Marketing in an era of online/social media and offline ‘IRL’ (In Real Life) commerce has become extraordinarily complicated. So much so that one Chief Marketing Officer, Josh Golden (of marketing strategy and management services firm Quad), has identified several unfortunate trends that can render it less effective. 

Writing in Forbes, he points to the widespread fallacy of treating online and IRL marketing as unconnected realms when they are deeply intertwined in most people’s lives. And he sees the tendency toward marketing “disaggregation” – splitting it up into different specialisms like strategy, creative, media, and production, each catered for by different firms – as an expensive and inefficient error of judgment (most modern companies want integrated aggregated marketing services from the same provider).

All of which is to convey an obvious truth: to deliver genuine value, contemporary marketing has to keep up with the dizzying pace of technological innovation and digital media, plus its interconnections with the infinitely intricate “Real Life” world of high streets and hospitals, automobiles and adventure holidays, healthy diets and hotel bookings.  

The fact is that contemporary large-scale corporations with an international footprint and big organizations, whether governmental or non-governmental, rely on effective marketing to reach far-flung customers and clients to prosper and survive. All of which require specialized knowledge and expertise covering a multiplicity of marketing channels and fields of intervention. 

Here’s a quick guide to the key areas of marketing today – and the expertise needed to preside over them effectively.

The key areas of marketing

Marketing experts are in demand in a multitude of human endeavors. And that means they’re required to bring to the table an in-depth understanding of tried-and-tested methods and established theories for effective marketing: knowledge they must be able to deploy across a profusion of different kinds of organizations, … Read more

How Nurses are Involved in Preventive Healthcare

The field of preventative medicine is gaining ground in the medical community. This approach to healthcare seeks to increase the health and happiness of the American people by using several strategies to prevent disease and educate communities.

Health education, health promotion, and early detection and treatment of disease are all components of preventative care. The development of healthcare reform and the rise in the number of people living with chronic illnesses have contributed to the expansion of nurses’ responsibilities in disease prevention.

The importance of preventive care

Nurses working in preventive healthcare are responsible for advising patients to undergo exams, counseling, and preventative medicine to improve their health. Nurses may have a greater impact on population health and longevity by spreading knowledge about the benefits of leading a healthy lifestyle via public health education.

The meaning of preventive care

The World Health Organization recognizes that health promotion is integral to preventive healthcare. Personal health promotion is the process of teaching and motivating people to take charge of their health, both by proactively treating any pre-existing problems and changing their habits to lessen the likelihood of developing new ones. Education on healthy eating, regular exercise, and the dangers of tobacco use are all possible parts of health promotion programs.

Isn’t it better to treat illness before it even starts?

A Centers for Disease Control and Prevention (CDC) manual outlines the many preventive health measures that may be taken to ensure that the population remains as healthy and disease-free as possible. After all, the CDC reports that chronic diseases account for around 70% of annual fatalities in the US. According to research by writer Hannah Nichols in Medical News Today, heart disease is the biggest cause of mortality in the US, followed by cancer and respiratory disorders.

Disease rates may … Read more

How to Thrive in The Early Days of Your Nursing Career

As a student nurse, you’ve had to study daily and remain determined, but now it’s time to put all that hard work into practice. On your first day, it will probably be a challenge to keep up with everyone else and stay organized, but give yourself some time to adjust. 

The most experienced nurses will tell you that it took time for them to settle into the role, so it will be a learning process. Every shift is different, and it won’t always go smoothly, especially in the early days. You’ve got the qualifications and the knowledge, and now you just need to combine these with real-world experience. Check out these tips for graduate nurses to help you cope in the early days and become the best nurse you can be. 

Always Take the Opportunity to Learn More 

Throughout your career, every day will involve a degree of learning, and this begins on your first day. There may be some skills you did not master in nursing school, but in the workplace, you’ll have a chance to perfect them. Many new nurses carry a notebook so they can record how experienced nurses deal with unexpected situations or daily tasks. 

You could also go back to college to learn a specialty or work toward a better-paying role. To further your career in nursing from the comfort of home, take a look at the online programs offered by major universities. They have flexible schedules that fit in around your commitments, so you can complete the coursework online when it suits you. 

Ask for Help

In the first days and weeks, no one will expect you to know every procedure or understand each hospital protocol. Let yourself be a beginner by adapting to the transition and seeking out the information you need. Asking … Read more

How to Get Healthy Again

Sometimes you experience a period in life in which you eat less healthy. You notice that your body has become bigger and your intestines do not feel happy. The consequences that you experience are stomach ache, fatigue, dizziness, headache and poor overall condition. You know now is the time to act on it. But here is the thing, you just do not know where to start.

Start slowly

You have tried several diets and they all ended the same: first you lose a lot of weight, but then you start to gain more than you initially lost. That can be very frustrating. However, instead of giving up, you are still willing to try, but this time you seek a way that actually works. Just start slowly. Forget the idea that you need to lose seven pounds per week, because that is not healthy at all. If you want to lose weight in a healthy way, you will need to lose one pound per month  at most. So please do not starve yourself, because it will only have an opposite effect.

Drop the sugars 

Refined sugars are not doing your body any favors. They can hurt your teeth, they can make you become aggressive and they will slowly kill your body. When you crave a cookie, just eat fruit or nuts. When you do that for about three weeks, you will notice that the cravings will become less. Sure fruit contains sugars as well, but it has so many advantages for your body. And of course the same goes for vegetables. When you eat green beans, you will feel less hungry. All vegetables and fruits have their own qualities. Make sure you eat the unpacked items as much as possible and choose biological food. Eat fish like salmon or mackerel.

Act

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How to Use DNA to Lose Weight?

If you are one of those people who have tried several diets to lose weight and have failed, perhaps the solution lies deep inside your body, specifically in your DNA. Thanks to DNA testing today, you can know, with precision, which foods are better for weight loss and which foods you should avoid. This is achieved by analyzing your genetic markers to find a balance between your metabolism, your body type, and the foods you eat. It is often thought that DNA is only used for tests such as a DNA paternity test. Advances in technology and new discoveries about the information contained in DNA have allowed scientists to find solutions for many people’s weight loss problems. Performing the test is super simple and you do not have to leave your home to do it.

A truly personalized plan

When you start a diet or go to the gym, both the nutritionist and the trainer tell you they are going to create a personalized plan tailored to your needs. The reality is that these plans are based on what has been discovered about the impact of certain foods and exercise routines on the body, but not on what each individual body needs. Have you ever wondered why some people lose weight faster than others? Have you ever heard that it has everything to do with metabolism? Actually, it has to do with DNA and the way your body acts on certain foods and exercise routines. Your DNA can help you discover why you are not losing weight. You will get a personalized test that will tell you which foods to avoid and the best exercise routines to do.

How does this test work?

To test your DNA, you must first log on to the lab’s website and purchase the weight loss … Read more