Marketing in an era of online/social media and offline ‘IRL’ (In Real Life) commerce has become extraordinarily complicated. So much so that one Chief Marketing Officer, Josh Golden (of marketing strategy and management services firm Quad), has identified several unfortunate trends that can render it less effective.
Writing in Forbes, he points to the widespread fallacy of treating online and IRL marketing as unconnected realms when they are deeply intertwined in most people’s lives. And he sees the tendency toward marketing “disaggregation” – splitting it up into different specialisms like strategy, creative, media, and production, each catered for by different firms – as an expensive and inefficient error of judgment (most modern companies want integrated aggregated marketing services from the same provider).
All of which is to convey an obvious truth: to deliver genuine value, contemporary marketing has to keep up with the dizzying pace of technological innovation and digital media, plus its interconnections with the infinitely intricate “Real Life” world of high streets and hospitals, automobiles and adventure holidays, healthy diets and hotel bookings.
The fact is that contemporary large-scale corporations with an international footprint and big organizations, whether governmental or non-governmental, rely on effective marketing to reach far-flung customers and clients to prosper and survive. All of which require specialized knowledge and expertise covering a multiplicity of marketing channels and fields of intervention.
Here’s a quick guide to the key areas of marketing today – and the expertise needed to preside over them effectively.
The key areas of marketing
Marketing experts are in demand in a multitude of human endeavors. And that means they’re required to bring to the table an in-depth understanding of tried-and-tested methods and established theories for effective marketing: knowledge they must be able to deploy across a profusion of different kinds of organizations, … Read more
For those of you who are looking for some healthy recipes for kids, you have come to the right place. Here, you will find a variety of delicious dishes for your little ones to enjoy. Some of the meals include Paleo chicken nuggets, Green Machine Smoothie, Hawaiian Pizza with Honey Whole Wheat Crust and Broccoli potato soup.
Sweet and Crispy Chickpeas
Chickpeas are a tasty addition to many recipes. They are high in protein and fibre, and they make a nutritious snack for kids. They also provide a great source of iron and folate.
You can easily make these tasty snacks at home. Whether you want to serve them as an appetizer or as a topping on salads, roasted chickpeas are delicious. Using a reusable silicone baking mat is a great idea to keep them non-stick.
Roasting your own chickpeas is easy. You’ll only need five ingredients.
Hawaiian Pizza with Honey Whole Wheat Crust
This Hawaiian Pizza with Honey Whole Wheat Crust is loaded with a variety of tasty morsels. If you are looking for a low maintenance, low prep, high reward recipe, then this is the recipe for you. Aside from the bacon, this tasty treat is made of Medium Grind Cornmeal and can be topped off with your choice of aforementioned hunk of cheese.
To be clear, the following is a list of ingredients you might find in your local supermarket or grocer’s freezer. The Hawaiian Pizza with Honey Whole Wheat Crust is not only delicious, it’s also a healthy alternative to its fatty counterparts.
Paleo chicken nuggets
Paleo chicken nuggets are an easy and healthy recipe to prepare. Not only are they tasty, they are also a good way to sneak veggies into kids’ diets. Unlike conventional chicken nuggets, this recipe is free from dairy, gluten and … Read more
If you want to improve your health, there are many healthy lifestyle habits you can choose to adopt. Some of the habits you can adopt are: Sitting less, getting more sleep, exercising regularly, and keeping a daily journal.
Sitting less is a big part of a healthy lifestyle, and it can help improve your overall health. In fact, sitting for long periods of time can lead to problems such as cardiovascular disease, type 2 diabetes, obesity and dementia. A new study suggests that you should aim to sit less than two hours a day.
The British Journal of Sports Medicine published a study on November 25 examining the connection between sitting and health. Researchers studied the behavior of people in 21 countries. They found that sitting for more than eight hours a day is associated with a similar risk of death as smoking.
Another study, published in the American Journal of Preventive Medicine, examined the relationship between sitting and health. Researchers found that prolonged sedentary time is linked to an increased risk of heart disease.
Staying active as part of a healthy lifestyle is one of the most important things you can do to improve your health and quality of life. Physical activity can have many benefits, from strengthening bones to reducing your risk of type 2 diabetes and heart disease.
It has also been shown to have a positive effect on your mood and sleep. If you are not already doing regular exercises, consider starting a routine. Try to include activities that strengthen muscles, increase your balance and promote smooth blood flow.
The Centers for Disease Control (CDC) recommends adults engage in at least 150 minutes of moderate-intensity physical activity per week. This includes muscle- strengthening exercises two days a week, along with aerobic activities … Read more
The field of preventative medicine is gaining ground in the medical community. This approach to healthcare seeks to increase the health and happiness of the American people by using several strategies to prevent disease and educate communities.
Health education, health promotion, and early detection and treatment of disease are all components of preventative care. The development of healthcare reform and the rise in the number of people living with chronic illnesses have contributed to the expansion of nurses’ responsibilities in disease prevention.
The importance of preventive care
Nurses working in preventive healthcare are responsible for advising patients to undergo exams, counseling, and preventative medicine to improve their health. Nurses may have a greater impact on population health and longevity by spreading knowledge about the benefits of leading a healthy lifestyle via public health education.
The meaning of preventive care
The World Health Organization recognizes that health promotion is integral to preventive healthcare. Personal health promotion is the process of teaching and motivating people to take charge of their health, both by proactively treating any pre-existing problems and changing their habits to lessen the likelihood of developing new ones. Education on healthy eating, regular exercise, and the dangers of tobacco use are all possible parts of health promotion programs.
Isn’t it better to treat illness before it even starts?
A Centers for Disease Control and Prevention (CDC) manual outlines the many preventive health measures that may be taken to ensure that the population remains as healthy and disease-free as possible. After all, the CDC reports that chronic diseases account for around 70% of annual fatalities in the US. According to research by writer Hannah Nichols in Medical News Today, heart disease is the biggest cause of mortality in the US, followed by cancer and respiratory disorders.
Disease rates may … Read more
Getting in shape can be daunting, and for many, they just put it off for the next week, but the next week never comes. Once one starts accepting the challenge and begins the journey half, the battle is done. The next most challenging part is to keep it up and stay on track. So what can one do to achieve this? Try working out every day, even if it is only for a short period. Taking up a hobby like cycling and purchasing the gear from Motosport will be lots of fun and good exercise. However, always be prepared as even if one follows a healthy diet, anything can happen, so get health insurance to fall back on.
How to start exercising and eating healthy?
Building up the courage to start exercising and follow a healthy eating progress can be tricky. However, there are some ways to make it easier to create. The first thing is to start small and work your way up. An ideal example is parking away from the shops; one can get extra steps in during the day. Another alternative is to take the steps instead of the lift or escalator. Although these are small changes, every little change helps. To begin eating healthy, remove all fattening and sugar foods from your home. If there is no temptation, one is less likely to fulfill that craving and eat the junk food lying around. Premaking food and storing it will help make one make healthy food choices. Cutting some carrots or cucumber and keeping these on hand will make for a great snack if one gets peckish. Moreover, preparing meals in advance means one knows what they will eat and the quantity will be in the containers already. Being well-prepared is the best way to start … Read more