<strong>What Are the Most Effective Areas of Marketing?</strong>

Marketing in an era of online/social media and offline ‘IRL’ (In Real Life) commerce has become extraordinarily complicated. So much so that one Chief Marketing Officer, Josh Golden (of marketing strategy and management services firm Quad), has identified several unfortunate trends that can render it less effective. 

Writing in Forbes, he points to the widespread fallacy of treating online and IRL marketing as unconnected realms when they are deeply intertwined in most people’s lives. And he sees the tendency toward marketing “disaggregation” – splitting it up into different specialisms like strategy, creative, media, and production, each catered for by different firms – as an expensive and inefficient error of judgment (most modern companies want integrated aggregated marketing services from the same provider).

All of which is to convey an obvious truth: to deliver genuine value, contemporary marketing has to keep up with the dizzying pace of technological innovation and digital media, plus its interconnections with the infinitely intricate “Real Life” world of high streets and hospitals, automobiles and adventure holidays, healthy diets and hotel bookings.  

The fact is that contemporary large-scale corporations with an international footprint and big organizations, whether governmental or non-governmental, rely on effective marketing to reach far-flung customers and clients to prosper and survive. All of which require specialized knowledge and expertise covering a multiplicity of marketing channels and fields of intervention. 

Here’s a quick guide to the key areas of marketing today – and the expertise needed to preside over them effectively.

The key areas of marketing

Marketing experts are in demand in a multitude of human endeavors. And that means they’re required to bring to the table an in-depth understanding of tried-and-tested methods and established theories for effective marketing: knowledge they must be able to deploy across a profusion of different kinds of organizations, … Read more

How Nurses are Involved in Preventive Healthcare

The field of preventative medicine is gaining ground in the medical community. This approach to healthcare seeks to increase the health and happiness of the American people by using several strategies to prevent disease and educate communities.

Health education, health promotion, and early detection and treatment of disease are all components of preventative care. The development of healthcare reform and the rise in the number of people living with chronic illnesses have contributed to the expansion of nurses’ responsibilities in disease prevention.

The importance of preventive care

Nurses working in preventive healthcare are responsible for advising patients to undergo exams, counseling, and preventative medicine to improve their health. Nurses may have a greater impact on population health and longevity by spreading knowledge about the benefits of leading a healthy lifestyle via public health education.

The meaning of preventive care

The World Health Organization recognizes that health promotion is integral to preventive healthcare. Personal health promotion is the process of teaching and motivating people to take charge of their health, both by proactively treating any pre-existing problems and changing their habits to lessen the likelihood of developing new ones. Education on healthy eating, regular exercise, and the dangers of tobacco use are all possible parts of health promotion programs.

Isn’t it better to treat illness before it even starts?

A Centers for Disease Control and Prevention (CDC) manual outlines the many preventive health measures that may be taken to ensure that the population remains as healthy and disease-free as possible. After all, the CDC reports that chronic diseases account for around 70% of annual fatalities in the US. According to research by writer Hannah Nichols in Medical News Today, heart disease is the biggest cause of mortality in the US, followed by cancer and respiratory disorders.

Disease rates may … Read more